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FCC Hearing, May 22, 2000
Good Morning. My name is Chuck Podesta
and I am the Chief Information Officer for Berkshire Health
Systems in Pittsfield, MA. I have been involved with Berkshire
Connect since its inception in 1997 and I most recently have
been a Steering Committee member along with participating
in contract negotiations.
Berkshire County is a relatively long (50
miles) and narrow region encompassing the Housatonic and Hoosic
river valley in Western Ma. The Berkshires is home to 135,000
people, most of whom reside in one of three population clusters
in North (North Adams), Central (Pittsfield) and South (Great
Barrington) County. Once the home of a thriving defense and
manufacturing base, the county like much of New England has
seen its share of plant closings and realignments. Currently,
the Berkshire economy is undergoing a transformation from
a 19/20th century industrial based economy to a
21st century services and knowledge based economy.
The county is home to a growing number of new media, arts
& entertainment, and resort companies. This new economy
relies heavily on advanced communications to grow and sustain
their businesses.
In 1997 the telecommunications infrastructure
of Berkshire County created a competitive disadvantage for
its businesses and limited citizen access to a wealth of opportunities
and services made possible by advanced communications. This
was mainly due to four in-county variables.
- Low population density and shrinking population base.
- Low business concentration.
- Lower mean income relative to state average.
- Costs for telecom service were 3-4 times higher than
urban areas.
Berkshire County was at a crossroads.
While the public sector was saying to the private telecommunications
sector, "Build it and they will come". The private
telecommunications sector was saying, "Show me the money".
We were truly the "have-nots" in the digital divide.
In June of 1997, the Berkshire Legislative
Delegation led by state representative, Dan Bosley partly
in response to a decision by Tripod to leave the county due
to the high telecommunication costs and poor services contacted
the Berkshire Regional Planning Commission and Berkshire Connect
was born. With the full support of the delegation and the
support of Governor Paul Cellucci, Berkshire Connect received
a $250,000 grant to begin work. A project task force committee
was created from a cross-section of Berkshire County businesses,
cultural institutions, large businesses, public access organizations,
local business consultants and the Chamber of Commerce were
all represented. The Legislative Delegation also asked and
received assistance from the Massachusetts Technology Collaborative
in addressing the information technology needs throughout
the county.
The initial charge of Berkshire Connect was
to examine and assess the current state of affairs and to
propose a strategy for enhancing the Berkshires telecommunications
and information infrastructure and also to reduce the cost.
To facilitate the complex process of needs assessment; the
task force was divided into a series of formal subcommittees
and ad hoc groups. The groups included critical users, educational
users, cultural & arts users, government & public
service users, and small business users. The critical users
subcommittee drove the technology assessment activities of
the task force. A strategy emerged consisting of the following:
- Identify the regions advanced telecommunications and
information users.
- Examine current telecommunications infrastructure and
identify near and long term opportunities.
A survey was developed and the results provided
the following:
- A demographic characterization of respondents.
- A telecommunications market saturation and technology
sophistication assessment.
- A demand aggregation.
- Future telecommunications needs.
It is interesting to note that the
majority of the respondents felt that they were under-served,
that the Internet was critical to their business, that state
assets should be applied to solve the problem and 90% said
they would join a co-op if it solved the problem.
In March of 1998 a Steering Committee was
created to move the project into a new phase. Don Dubendorf
of Grinnell, Dubendorf and Smith volunteered to lead the group.
Berkshire Connect would now shift work to the area of business
planning & Network Design. At that time all options were
in play. Berkshire Connect could privatize and build the infrastructure
using private dollars. Berkshire Connect could form a non-profit
co-op and build the infrastructure using public money. Berkshire
Connect could partner with the private sector and utilize
both public and private funds to build the infrastructure.
Berkshire Connect felt that a business plan
was needed to study the best approach and to prove that the
project was viable. A national consulting company, Flack &
Kurtz was retained to work with Berkshire Connect on the Business
Plan and Network Design. The Business Plan recommended that
we aggregate demand and stimulate market demand by increasing
education and awareness of what an improved infrastructure
will do. A return on investment was also included.
In parallel with the business planning, we
also determined that we needed a legal entity to assess organizational
structures for managing the technology option and seek appropriate
financing mechanisms. An RFP was created and sent to all interested
private sector companies. We assessed the responses based
on the following criteria:
- Service History
- Price
- Technology
- Balance Sheet
- Mission Fit (county-wide unbundled solution)
- Goodwill
- Timing of Solution
After extensive interviewing, Global
Crossing/Equal Access was selected and we moved into contract
negotiations. Also, as a result of the RFP process we realized
that the infrastructure build-out could be accomplished with
privately funded dollars through our partner.
The term of the contract is three years although
members can terminate based on price or service issues.
Berkshire Connect Obligations:
- Act as marketing representative.
- Facilitate access to customers.
- Public Relations
- Assist with Permitting Approvals.
Partner Obligations:
- Complete In-County Egress Network (Wireless).
- Privately financed.
- Provides dramatic discounts regardless of location or
size of business.
- Elimination of distance factor for T-1 pricing.
The unique aspect of this agreement
is the ability to discount based on aggregate of demand. As
more businesses join Berkshire Connect and sign up for services,
prices go down for all members based on a tiered pricing structure.
Essentially, each member of Berkshire Connect becomes a marketing
representative. I have personally talked to many businesses
to promote Berkshire Connect and Global Crossing not only
because I am committed to Berkshire Connect, but also knowing
that the health systems telecommunication costs will go down
as more businesses join. During the three years of the agreement,
Berkshire Connect will also provide ongoing oversight of the
contract and act as an advocate to the community to insure
that we don’t replace one monopoly with another.
I would like to acknowledge at this time
the support and guidance we received from Senator Kennedy,
Senator Kerry and FCC Chairman, William Kennard. They were
instrumental in helping us keep the process moving and we
could not have met all our goals without their continued attention
and assistance.
Berkshire Health Systems is made up of two
hospitals, clinics, MD offices and a Visiting Nurse Association
serving Berkshire County. Also, Berkshire has seventeen long-term
care facilities serving Ohio, PA, the North Shore of MA, South
Shore, Springfield area and Berkshire County. For Berkshire
Health Systems the impact of Berkshire Connect is significant.
Our telecommunication costs will drop by approximately 45%.
Currently, we are spending $90,000 per month on long distance,
local digital service, Internet and data lines. By July of
2000 when fully implemented, our expenditures will be approximately
$48,000 per month for the same services. This equates to $500,000
per year, which can be used to expand health services for
our community. Due to the explosion of internet-based applications
and the information needs of our patients and physicians,
we will be expanding the network capacity. We could not afford
to do this without Berkshire Connect.
Even though I have been discussing the benefits
to businesses, there is a direct human-interest impact also.
Most of our nursing home residents have families that live
outside the local calling area. In some instances this is
the only contact they have with their families. Many are also
on fixed incomes. It gives me great satisfaction to know that
through our efforts the long distance rates for these residents
will be cut by 50%. Lastly, it is also extremely satisfying
to know that with this particular initiative, statistics and
economics did not get in the way of doing the right thing.
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